“must be talking to an angel…“
If Ireland’s Digital Marketing Institute and recruitment agency Prosperity are really going to spend €2.3m educating digital marketers, the first lesson will have to be about honesty – and that, some might say, goes against what a lot of marketers are extremely good at, namely lying.
Let’s face it, advertising and [...]

What’s the first thing you look for when you visit a new website? If it’s your typical e-commerce site, chances are you’re looking for signs that will invoke trust and confidence.
It used to be enough to have the padlock symbol in the browser and the comfort of seeing https:// in the URL. Of course, now we almost take [...]