A lot can happen in a week. My sister is now married, I have improved my Wii Fit age from 45 to 25, and click-through rates are officially useless. Hang on, only one of those comes as a surprise…
There’s been a lot of debate about metrics, brand awareness and how your online business can make money ever [...]

“must be talking to an angel…“
If Ireland’s Digital Marketing Institute and recruitment agency Prosperity are really going to spend €2.3m educating digital marketers, the first lesson will have to be about honesty – and that, some might say, goes against what a lot of marketers are extremely good at, namely lying.
Let’s face it, advertising and [...]

Extremely busy this week, hence the lack of a post yesterday. Thankfully if my Google traffic stats for my fledgling blog are to be believed I doubt if anyone noticed!
Here’s a few articles I’ve done recently for Software4Students:
Student Loan Delay Nightmare Continues (UK)
Can Ireland Rebrand Itself In Knowledge Economy Battle?
Discover The Benefits of Student Netbooks
The [...]

There are so many news stories these days about things that are dangerous for you, or things that we shouldn’t do, that we’re in danger of turning into a nanny state.
It appears now that the French, not being content with cutting off online file-sharers, are going after glossy magazines.
“French Lawmakers Want Warnings on Airbrushed Photos” [...]

Another Irish web awards ceremony is on the horizon: http://www.goldenspiders.ie/
Given that people don’t usually read pages online, they scan them for bits of useful info, you may find their news page induces eyestrain. Nevertheless, out of the 929 words on offer, the bit on HB ice-cream is actually a good example of social media in action.
My [...]

Having watched last year’s web awards closely, there shouldn’t be too many surprises from this year’s raw nominations list that was announced earlier today. There are a few though.
It’s fascinating to think that as a country, we can’t even master a proper 21st century digital curriculum for our children at school, our national internet provider [...]