Would You Ask For A Windows Mobile?
Portion of a forthcoming article for Software4Students.ie
People looking to buy a new computer expect it to come with a Windows Operating System by default unless they’re buying a Mac.
This isn’t the case when it comes to mobile phones.
Over the last ten years mobile phones have become common and very few of them were powered by Windows. The typical mobile user doesn’t expect it and unless it offers a clear advantage over other platforms, people will not ask for it either.
In terms of brand awareness, only the Blackberry and iPhone are the type of phones currently asked for by name.
The very fact that Blackberry are sponsoring U2’s current 2009 world tour indicates that they’re keen to cling onto whatever market share they have left after the iPhone’s all-conquering march into the hearts and minds of business customers.
The average mobile phone consumer is probably not specifically looking to buy a Samsung, Nokia or Sony Ericsson. So what do people ask for?
Anyone interested in buying a new mobile phone will either ask for a specific brand because of what that represents or for any phone that offers the functionality they want at a price point they can afford.
As it stands, the idea of a “Windows Phone” doesn’t inspire the average customer to want one. The person who wants an iPhone may not be aware of all the functionality that it has but they know it follows on the success of the iPod and it is an impressive piece of kit.
Not only does Windows Phone lack the brand edge of its rivals but it also lacks the killer app needed to make it a desirable purchase.
Even Windows Mobile 6.5 reviews suggest that it is merely treading water in a race where the competition have already built up sizable leads.
As a fan of Microsoft software, especially Windows 64-bit OS for Gaming, it’s disappointing to see no compelling reasons – as yet – to ask for a Windows Phone.
