“must be talking to an angel…“
If Ireland’s Digital Marketing Institute and recruitment agency Prosperity are really going to spend €2.3m educating digital marketers, the first lesson will have to be about honesty – and that, some might say, goes against what a lot of marketers are extremely good at, namely lying.
Let’s face it, advertising and [...]

Tánaiste and Minister for Enterprise, Trade and Employment Mary Coughlan TD, today performed the opening ceremony at the new Letterkenny offices of the global aviation IT specialist SITA which is currently recruiting for 80 new positions as it expands its Irish software development centre.
Being from Donegal, I tend to notice when anything vaugely IT happens [...]

Portion of a forthcoming article for Software4Students.ie
Between the various noises that the government is making, the Irish media’s acknowledgement of the importance of our digital strategy, and the overall sense of urgency – it’s clear that the penny has dropped.
For the last six months it’s been frustrating to watch the Irish economy stumble along while [...]

Extremely busy this week, hence the lack of a post yesterday. Thankfully if my Google traffic stats for my fledgling blog are to be believed I doubt if anyone noticed!
Here’s a few articles I’ve done recently for Software4Students:
Student Loan Delay Nightmare Continues (UK)
Can Ireland Rebrand Itself In Knowledge Economy Battle?
Discover The Benefits of Student Netbooks
The [...]

Hold onto your hat Indy! Google Caffeine is shaking things up again in the world of search engine optimisation and the jungle is growing restless.
Out in the wild plains of the interwebs, even David Attenborough would pack more than a bullwhip these days.
Thankfully Google’s approach continues along the lines of “what would make the [...]

There are so many news stories these days about things that are dangerous for you, or things that we shouldn’t do, that we’re in danger of turning into a nanny state.
It appears now that the French, not being content with cutting off online file-sharers, are going after glossy magazines.
“French Lawmakers Want Warnings on Airbrushed Photos” [...]

When observing SEO in the wild I don’t know what’s worse: companies who want to be ranked number one in Google without having any concept of what that entails or the search engine marketers who pretend to have all the answers.
If you want to run a profitable business these days, high street rents may not [...]

I’m sure even Fr. Ted Crilly would raise eyebrows at the idea that a country that has yet to sort out it’s 21st century digital approach to education in schools, is trying to sell itself to the world as a place of innovation.
It’s great that the likes of Google and Facebook have opted to set [...]

Customer service and support is possibly one of the most underestimated areas of any company.
There is no better advertising than positive word of mouth from someone you know. With that in mind, here is a company I found online earlier today called ‘Get Satisfaction’: http://getsatisfaction.com.
First impressions are that it looks like a fantastic service, taking [...]

This article would generate more traffic if it was called “Blacknight Wordpress First Time Install Tips” but sometimes you have to go with the emotion instead of turning everything into a ‘10 ways to blah blah’.
If you are installing wordpress and your host is Blacknight, here’s some advice. From your admin panel: Webhosting > Webspace [...]